Boston Scientific InTouch
Boston Scientific InTouch is an online service that provides busy healthcare professionals with quick access to helpful information, enabling them to order medical products, view educational tools, and always stay in touch with a personal representative when needed.
Introduction
Overview
The new Boston Scientific InTouch website is a fully functioning e-commerce site with tailored features and dynamic content customized to the logged-in user’s profile preferences. After discovery workshops and understanding the goals and requirements of the BSC team, the next challenge was to develop four themes that would define the overall experience for each user profile.
Our Team
UX Strategist
UX Design Lead
Solution Architects
Engagement Managers
Developers
Defining key themes:
Know me
BSC InTouch experience is tailored to my interests and presents relevant products, news, events, and other content.
Save me time
The personalization of customized information is highly convenient. It works as I think and my customer service rep is there when I need them.
Keep me informed
I am informed about new products and industry news and events. I also know what is the status of my order and quote.
Support me
I can order my needed BSC products at ease while having quick access to my order history, all in one place.
The customer journey helped our team identify the different stages of how the customer would successfully navigate through the e-commerce website. We would refer back to each one of these stages as we continued to build the user-flow, sitemap, wireframes and high-fidelity prototypes.
ENROLL
BSC medical professional has instant access to relevant up-to-date information about procedures, therapies and products.
EXPLORE
Tailored experience, including a dashboard, relevant content such as News & Events, with access to making an appointment with BSC representative.
SHOP
Easy product filtration for browsing through products. Access to order history and the ability to create a favorites product list.
ORDER / QUOTE
A streamlined ordering experience, allowing the individual to make orders, see order history, and featured products.
FULFILLMENT
Order history with re-ordering capabilities, clear indication of what stage an order is at and instant access to available support.
ONGOING SERVICES
Request an appointment easily with a BSC representative with access to live video meeting capabilities.