elektra creative ©
Design for humans who seek clarity
Design Bento Box
A curation of design projects 🥢
Projects
From enterprise platforms serving millions to fintech empowering communities.
Yahoo Finance
35% increase in mobile engagement
Verizon Media
$100M in revenue from an unified system
SoLo Funds
22% rise in retention and repeat lending
Bluewolf + IBM
Brand evolution leads to IBM acquisition
Design Bento Box
A curation of design projects 🥢
Design Bento Box
A curation of design projects 🥢
Clarity Method
A collaborative design process. 🫧
01.
Discovery Call
A focused conversation to understand your goals, challenges, and what's holding progress back. You'll receive a tailored proposal within days.
02.
Scope + Align
Together we'll shape the brief, define deliverables and measurable goals, and establish a timeline that fits your team's rhythm.
03.
Clarity Sprints
Focused sessions that explore, test, and refine ideas quickly. Weekly check-ins and async updates keep progress smooth and aligned.
04.
Thoughtful Handoff
Final strategy, clear documentation, and continued support through implementation so your team can build with confidence and clarity.
Design Services
Designing with clarity.🌿
🫧
Product Strategy
Clarify vision and roadmap to align teams around what matters most.
🖱️
Product Design
Distill complex ideas into intuitive, high-impact digital products.
🐚
Visual Storytelling
Cohesive visual identities and interfaces shaped by story and clarity.
🪷
Design Systems
Create scalable systems that support collaboration and long-term growth.
Calm under pressure, consistently elevating quality while navigating complex product challenges.
Maceo
Director @ Verizon Media
Unified T-Mobile branding with Salesforce Lightning into a clear, cohesive product experience.
Jason
CSM @ Bluewolf
Built a scalable design system for SoLo Funds, improving consistency and collaboration.
Man Hi
Design Director @ Solo Funds
A strong team player who provides clear communication and delivers thoughtful outcomes.
Andre
UX Director @ 7Summits
Testimonials
Feedback from 10+ cross-functional teams. ✨
A creative, reliable designer who works smoothly with developers and cross-functional teams.
Sebastian
Engineer @ SoLo Funds
Contributed to the T-Mobile project, improving workflows and efficiency for 6,000 sales reps.
David
Director @ Bluewolf
About
I'm a product designer working between New York and Europe, currently writing a book on neurodivergence while drawing inspiration from art, creativity, and the ocean. 👩🏽💻
Born in India and shaped by time in California and New York, I bring a global perspective that blends intuition, color, and structure into thoughtful design.
For 15+ years, I've designed enterprise tools and product strategies in the Salesforce ecosystem for Fortune 500 clients like T-Mobile and IBM, contributed to design systems at Verizon and Yahoo Finance, and helped SoLo Funds make fintech more inclusive for underserved communities.
I collaborate with clients who value thoughtful design, clear systems, and products that make everyday life a little easier.