elektra creative ©
Design for humans
who seek clarity
For neurodivergent minds
🥢
Design Bento Box
A curation of design work
📖
Introducing
Dawn of the Empath
A book compiled from personal life experiences, the uncharted waters, the wrong turns, the slow and surprising journey toward understanding myself as a neurodivergent female designer.
Services
🌱
Product Strategy
Harnessing pattern recognition to navigate human behavior, align teams, and distill complexity into clarity that guides every decision.
☀️
Product Design
Empathy-led and non-linear by nature. Intuitive experiences that feel inevitable, built on a deep understanding of how people think, feel, and decide.
💧
Visual Storytelling
Visual narratives shaped by color, intuition, and emotional clarity. Design that communicates who you are before a word is read.
🐚
Design Systems
Scalable frameworks built on clear principles and pattern recognition. Living systems that grow with your product without losing their soul.
About
I'm a product designer based between New York and Europe, currently writing a book on neurodivergence. 👩🏽💻
Born in India and shaped by time in California and New York, I bring a global perspective that blends intuition, color, and structure into thoughtful design.
For 15+ years, I've designed enterprise tools and product strategies in the Salesforce ecosystem for Fortune 500 clients like T-Mobile and IBM, contributed to design systems at Verizon and Yahoo Finance, and helped SoLo Funds make fintech more inclusive for underserved communities.
I collaborate with clients who value thoughtful design, clear systems, and products that make everyday life a little easier.
Let’s Connect
Let's find the clarity
in your product.