elektra creative ©
Design for humans
who seek clarity
Building visual design systems
Design Work
Services
🌱
Product Strategy
Pattern recognition applied to human behavior. Aligning teams and distilling complexity into clear direction.
☀️
Product Design
Empathy-led, non-linear by nature. Intuitive experiences built on how people actually think and decide.
💧
Visual Storytelling
Color, intuition, and clarity shaped into visual narratives. Design that communicates before a word is read.
🐚
Design Systems
Scalable frameworks built on clear principles, so products grow without losing their soul.
About
I'm a product designer based between New York and Europe, currently writing a book on neurodivergence.
Born in India and shaped by time in California and New York, I bring a global perspective that blends intuition, color, and structure into thoughtful design.
For 15+ years, I've designed enterprise tools and product strategies in the Salesforce ecosystem for Fortune 500 clients like T-Mobile and IBM, contributed to design systems at Verizon and Yahoo Finance, and helped SoLo Funds make fintech more inclusive for underserved communities.
I collaborate with clients who value thoughtful design, clear systems, and products that make everyday life a little easier.
Let’s Connect
Let's find the clarity
in your product.