elektra creative ©
Product design for humans who seek clarity
Projects
From enterprise platforms serving millions to fintech empowering communities. 🥢
Yahoo Finance | iOS App
35% increase in mobile engagement
Verizon Media | Corporate Website
$100M in revenue from an unified system
SoLo Funds | iOS App
22% rise in retention and repeat lending
Bluewolf + IBM | Brand + Guidelines
Brand evolution leads to IBM acquisition
Design Bento Box
A curation of design projects 🥢
Design Services
🫧
Product Strategy
Harnessing AI and pattern recognition to navigate human behavior, align teams, and distill complexity into clarity gems that guide every decision.
🎧
Product Design
Empathy-led and non-linear by nature. Designing intuitive experiences that feel inevitable by deeply understanding how people think, feel, and decide.
🐚
Visual Storytelling
Visual narratives shaped by color, intuition, and emotional clarity. Design that communicates who you are before a word is read.
🪷
Design Systems
Scalable frameworks built on pattern recognition and clear principles. Living systems that grow with your product without losing their soul.
Clarity Method
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A focused conversation to understand your goals, challenges, and what's holding progress back. You'll receive a tailored proposal within days.
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Together we'll shape the brief, define deliverables and measurable goals, and establish a timeline that fits your team's rhythm.
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Focused sessions that explore, test, and refine ideas quickly. Weekly check-ins and async updates keep progress smooth and aligned.
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Final strategy, clear documentation, and continued support through implementation so your team can build with confidence and clarity.
About
I'm a product designer working between New York and Europe, currently writing a book on neurodivergence while drawing inspiration from art, creativity, and the ocean. 👩🏽💻
Born in India and shaped by time in California and New York, I bring a global perspective that blends intuition, color, and structure into thoughtful design.
For 15+ years, I've designed enterprise tools and product strategies in the Salesforce ecosystem for Fortune 500 clients like T-Mobile and IBM, contributed to design systems at Verizon and Yahoo Finance, and helped SoLo Funds make fintech more inclusive for underserved communities.
I collaborate with clients who value thoughtful design, clear systems, and products that make everyday life a little easier.
Calm under pressure, consistently elevating quality while navigating complex product challenges.
Maceo
Director @ Verizon Media
Unified T-Mobile branding with Salesforce Lightning into a clear, cohesive product experience.
Jason
CSM @ Bluewolf
Built a scalable design system for SoLo Funds, improving consistency and collaboration.
Man Hi
Design Director @ Solo Funds
A strong team player who provides clear communication and delivers thoughtful outcomes.
Andre
UX Director @ 7Summits
Testimonials
A creative, reliable designer who works smoothly with developers and cross-functional teams.
Sebastian
Engineer @ SoLo Funds
Contributed to the T-Mobile project, improving workflows and efficiency for 6,000 sales reps.
David
Director @ Bluewolf
Contact
Ready to bring clarity to
your product vision?