elektra creative ©
Design for humans
who seek clarity
Built for Neurodivergent Minds
Design Work
Services
🍙
Product
Empathy-led and non-linear by nature. Intuitive experiences built on human behavior.
🐚
Brand
Visual stories that capture a brand’s soul and translate it into something people feel instantly.
🫧
Strategy
Strategy born from research and listening. Focusing on human behavior and decision making.
🪷
Systems
Scalable frameworks rooted in pattern recognition. Living systems that keep touch-points consistent.
The Book
Dawn of the Empath
For every empath who has spent their life feeling everything deeply in a world that was never designed for their nervous system.
Written from the messy middle by a late-diagnosed AUDHD female designer, Dawn of the Empath traces the journey from survival to self-recognition.
Personal discoveries, illustrations, and the slow, deliberate work of dismantling a thick exterior built just to survive.
About
I'm a product designer based between New York and Europe, currently writing a book on neurodivergence.
Born in India and shaped by time in California and New York, I bring a global perspective that blends intuition, color, and structure into thoughtful design.
For 15+ years, I've designed enterprise tools and product strategies in the Salesforce ecosystem for Fortune 500 clients like T-Mobile and IBM, contributed to design systems at Verizon and Yahoo Finance, and helped SoLo Funds make fintech more inclusive for underserved communities.
I collaborate with clients who value thoughtful design, clear systems, and products that make everyday life a little easier.
Trusted By
Testimonials
Built a scalable design system for SoLo Funds, improving consistency and collaboration.
Man Hi
Design Director
Solo Funds
A highly reliable designer who works smoothly with developers and cross-functional teams.
Sebastian
Head Engineer
SoLo Funds
Worked on the T-Mobile project, improving workflows and efficiency for 6K + sales reps.
David
Sales Director
Bluewolf - IBM
Calm under pressure, always elevating quality while navigating complex product challenges.
Maceo
Product Director
Verizon Media
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