DSM
Building a Modular Design System for Verizon Media’s Corporate Website
At Verizon Media, the focus was on creating a scalable design system to support a content-heavy corporate website. Leading the design effort, I developed a modular system that seamlessly integrated large visuals, videos, and well-structured copy, ensuring a visually engaging and user-friendly experience.
Starting from the ground up, the design system was crafted to handle diverse content needs while adhering to strict brand guidelines. This approach resulted in a cohesive and dynamic platform that effectively showcased Verizon Media's content and identity.
Company
Verizon Media
Timeline
4 Months
Role
Head Designer
Services
Product Design + Strategy
The Challenge
Create a scalable platform for 27 markets and 12 languages that maintained brand consistency while serving diverse global audiences with intuitive user journeys.
The Clarity Method Approach
01.
Content Reorganization
Conducted user research across markets
Facilitated stakeholder workshops to align goals
Identified user segments requiring personalized journeys
02.
Collaborative Framework
Established cross-functional workflows between design, content, and development
Implemented feedback loops with international stakeholders
03.
Iterative Design Process
Progressed from wireframes to interactive prototypes
Conducted user testing across primary markets
Refined navigation and content hierarchy based on data
04.
Systematic Implementation
Delivered a modular design system with detailed specifications
Created governance guidelines for maintaining consistency
Verizon DSM
Design System
Leveraging the design system and modular components to bring the Verizon Media website to life in a consistent framework.
Bringing the Verizon Media Corporate Website to Life
The Solution
01.
Intelligent user pathways for quick content discovery
02.
Flexible component system for regional customization
03.
Adaptive content strategy based on user behavior
04.
Performance-optimized architecture for global markets
Impact
$100M+ in influenced revenue
42% reduction in bounce rate
300% increase in organic search
65% improvement in time-on-site
The redesign transformed how our customers interact with our brand. What impressed us most was how seamlessly the design scaled across our global markets while maintaining a cohesive brand experience.
— Director of Digital Marketing, Verizon Media
