BRANDING
Bluewolf Rebrand Paves the Way for IBM Acquisition
As Art Director at Bluewolf, I led our team in developing comprehensive brand guidelines following collaboration with an external agency on our new identity.
The brand guidebook we created became the cornerstone for Bluewolf's global visual communication - informing everything from marketing collateral and digital presence to presentation decks across all international offices.
This strategic rebrand played a significant role in positioning Bluewolf attractively for our eventual acquisition by IBM, delivering both visual cohesion and substantial business value.
Company
Bluewolf, an IBM Company
Timeline
One Month
Role
Art Director
Services
Branding + Guidelines
The Challenge
Bluewolf, a leading Salesforce consulting agency, needed to evolve its brand identity to reflect its growing global presence and innovative approach. As the Art Director, I was tasked with translating conceptual brand elements from an external agency into a comprehensive, actionable visual system that would unify our global offices.
Approach
After receiving foundational brand concepts, my team and I developed an extensive brand guidelines book that articulated Bluewolf's visual language with precision and creativity. This living document became the blueprint for our global brand implementation, ensuring consistency while allowing for cultural nuance across regions.
Bluewolf Rebrand
-
![]()
Bluewolf Original Identity
-
![]()
Bluewolf Re-Brand
-
![]()
Bluewolf Brand Guidelines
-
![]()
Bluewolf Statement
-
![]()
Color Overlay Style Guide
-
![]()
Dynamic Crop Style Guide
Impact
The rebrand established a cohesive visual identity that strengthened Bluewolf's market position and amplified our brand recognition. Our refreshed identity was implemented across all touchpoints—marketing collateral, digital platforms, presentation materials, and office environments worldwide.
The strategic visual repositioning played a significant role in Bluewolf's journey, contributing to our successful acquisition by IBM and establishing a foundation for continued growth under the IBM umbrella.
