product designer
Design for humans
who seek clarity
Projects
From enterprise systems serving millions to fintech platforms empowering communities, creating digital experiences that are intuitive and impactful.
Yahoo Finance X-Ray | iOS + Android
35% increase
in mobile app
engagement
Verizon Media System | Design System
$100M in
revenue from
unified design
SoLo Loan Analytics | iOS + Android
22% rise in
retention and
repeat lending
Bluewolf Rebrand | Brand Identity
Brand evolution
leads to IBM
acquisition
SoLo Cash Poor Report | Report Design
54% of cash
poor americans
are women
Design Bento Box | A curation of design projects 🥢
20+ projects
across different
brand platforms
I thrive in teams.
10+ collaborations and here's what they’re saying:
Elektra overhauled the SoLo Funds UI library and built a unified, scalable design system across iOS, Android, and Web, improving consistency and collaboration across teams.
Man Hi | Design Director @ Solo Funds
Testimonials
Elektra is an exceptional product designer who is creative, reliable, and a true team player. She works seamlessly with developers and cross-functional teams, consistently adding value to every project.
Sebastian | Engineer @ SoLo Funds
She stays cool under pressure, pushing through challenges while elevating the creative to the next level. She’s dedicated and an incredible team player.
Maceo | Director @ Verizon Media
She is a true team player who works effectively with all types of people. She pays attention to detail, communicates clearly, and consistently delivers thoughtful, high-quality outcomes.
Andre | UX Director @ 7Summits
Elektra’s work on the T-Mobile Order Experience project was outstanding, blending T-Mobile’s branding with Salesforce Lightning styling to create a cohesive, user-friendly experience.
Jason | CSM @ Bluewolf
Her work shined on the T-Mobile project today! She’s a key player driving this initiative forward, helping 6,000 sales reps work smarter and more efficiently.
David | Director @ Bluewolf
Design Services
Designing with clarity. Thoughtful design that transforms ideas into purposeful motion.
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Product Strategy
Define a clear vision and roadmap that align teams around progress.
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Product Design
Turn complex ideas into intuitive, high-impact digital products.
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Branding + Visual
Craft cohesive identities and interfaces that express your brand’s essence.
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Design Systems
Build scalable systems that streamline collaboration and growth.
Why fractional design?
Fractional design gives you senior-level expertise when you need it, without the full-time cost. It’s a flexible partnership that scales with your goals, offers fast onboarding, and brings strategic thinking that drives measurable results.
Clarity Method
A simple, collaborative process that turns complexity into clarity and ideas into products that truly connect.
01.
Discovery Call
A focused conversation to understand your goals, challenges, and what’s holding progress back. Within days, you’ll receive a tailored proposal with approach, timeline, and next steps.
02.
Scope + Align
Together we’ll shape the brief, define deliverables and measurable goals, and set a timeline that fits your team’s rhythm.
03.
Clarity Sprints
Focused design sprints that explore, test, and refine ideas quickly. Weekly check-ins and async updates keep progress smooth and aligned.
04.
Thoughtful Handoff
Final designs, clear documentation, and continued support through implementation so your team can build with confidence and clarity.
About
I’m a product designer with 15+ years of experience helping startups and teams turn complex problems into simple, human experiences.
Born in India and shaped by time in California and New York, I bring a global perspective that blends intuition, color, and structure into thoughtful design.
I’ve designed enterprise tools and product strategies in the Salesforce ecosystem for Fortune 500 clients like T-Mobile and IBM, contributed to design systems at Verizon and Yahoo Finance, and helped SoLo Funds make fintech more inclusive for underserved communities.
Based between New York and Europe, I collaborate with clients who value thoughtful design, clear systems, and products that make everyday life a little easier.
I bring clarity to every project, whether designing interfaces, building design systems, or shaping brand foundations.
FAQ
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Reliable: I deliver quality work on time, every time
Communicative: I keep teams aligned across time zones
Adaptable: I work well independently or collaboratively
Strategic: I balance details with big-picture thinking
Excellence-Driven: I deliver efficiency without sacrificing quality
Virgo Touch: My natural attention to detail comes with the territory!
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Who I’ve Worked With: I have partnered with Fortune 500 companies, startups, and agencies across the U.S., Europe, and Asia, delivering high-quality design and seamless collaboration.
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American Clients: 1099 basis through my U.S. registered LLC.
European Clients: Flexible arrangements with no VAT charges.
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Normal Business Hours: Portuguese business hours (WET/WEST).
U.S. Clients: 6-hour overlap with U.S. East Coast business hours for seamless collaboration.
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Project Timeline: Most projects take 1–3 months, depending on scope and complexity.
Design Partnerships: Available as ongoing monthly collaborations, tailored to your needs.
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